1
Which scholar is credited with originating the concept of the 'global village' to describe modern societal interconnectedness?
Correct Option
Option B
Option B
Explanation
Marshall McLuhan, a Canadian communication theorist, coined the term 'global village' in his 1962 work 'The Gutenberg Galaxy'. He argued that electronic media would shrink the world into a single community, where information is shared instantaneously, effectively overcoming the constraints of physical geography and fostering a sense of global proximity.