General Knowledge MCQs
Topic Notes: General Knowledge
MCQs and preparation resources for competitive exams, covering important concepts, past papers, and detailed explanations.
Plato
- Biography: Ancient Greek philosopher (427–347 BCE), student of Socrates and teacher of Aristotle, founder of the Academy in Athens.
- Important Ideas:
- Theory of Forms
- Philosopher-King
- Ideal State
3941
What is 'Uses and Gratifications' theory?
Answer:
An approach to understanding why and how people actively seek out specific media to satisfy specific needs
Uses and Gratifications theory is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people.
3942
What is 'Muckraking'?
Answer:
Reform-minded journalists in the Progressive Era who exposed established institutions and leaders as corrupt
Muckrakers were a group of American writers and journalists who exposed corruption in politics and business in the early 20th century.
3943
What does 'AP' stand for in news agencies?
Answer:
Associated Press
AP stands for Associated Press, an American non-profit news agency.
3944
What is a 'Press Release'?
Answer:
An official statement delivered to members of the news media for the purpose of providing information or making an announcement
A press release is a written communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
3945
What is 'Propaganda'?
Answer:
Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view
Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda.
3946
What is the 'Spiral of Silence' theory?
Answer:
People stay silent when they feel their views are in the minority
The Spiral of Silence theory posits that individuals have a fear of isolation, which results in remaining silent instead of voicing opinions they perceive to be in the minority.
3947
What does 'UPI' stand for?
Answer:
United Press International
UPI stands for United Press International, a major international news agency.
3948
What is 'Circulation'?
Answer:
The number of copies of a publication distributed or sold
Circulation is the number of copies of a newspaper or magazine that are distributed on an average day.
3949
What is a 'Pseudo-event'?
Answer:
An event arranged or accomplished primarily for the media coverage it will generate
A pseudo-event is an event or activity conducted for the purpose of media publicity. It includes press conferences and photo ops.
3950
What does 'SEO' stand for in digital media?
Answer:
Search Engine Optimization
SEO stands for Search Engine Optimization, which is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.