General Knowledge MCQs
Topic Notes: General Knowledge
MCQs and preparation resources for competitive exams, covering important concepts, past papers, and detailed explanations.
Plato
- Biography: Ancient Greek philosopher (427–347 BCE), student of Socrates and teacher of Aristotle, founder of the Academy in Athens.
- Important Ideas:
- Theory of Forms
- Philosopher-King
- Ideal State
11
What does 'SEO' stand for in digital media?
Answer:
Search Engine Optimization
SEO stands for Search Engine Optimization, which is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
12
Who is credited with inventing the movable type printing press in Europe?
Answer:
Johannes Gutenberg
Johannes Gutenberg is credited with the invention of the movable type printing press in Europe around 1440.
13
What is 'New Journalism'?
Answer:
A style of news writing developed in the 1960s and 70s that used literary techniques
New Journalism was a style of 1960s and 1970s news writing and journalism which used literary techniques deemed unconventional at the time.
14
What is a 'Kicker'?
Answer:
The last story in a broadcast
In broadcast journalism, a kicker is a lighthearted story at the end of a newscast designed to leave the audience feeling good.
15
What is 'Attribution' in journalism?
Answer:
Giving credit to the source of information
Attribution is the identification of the source of information in a news story.
16
What is 'Plagiarism'?
Answer:
The practice of taking someone else's work or ideas and passing them off as one's own
Plagiarism is the representation of another author's language, thoughts, ideas, or expressions as one's own original work.
17
What is a 'Dateline'?
Answer:
A line at the head of a dispatch or special article giving the date and place of writing
A dateline is a brief piece of text included in news articles that describes where and when the story was written or filed.
18
What is 'Infotainment'?
Answer:
Broadcast material that is intended both to entertain and to inform
Infotainment is a portmanteau of information and entertainment, referring to a type of media, usually television, that provides a combination of current affairs news and entertainment.
19
What is a 'Paywall'?
Answer:
A method of restricting access to content via a paid subscription
A paywall is a method of restricting access to content, especially news, via a purchase or a paid subscription.
20
What is 'Clickbait'?
Answer:
Content whose main purpose is to attract attention and encourage visitors to click on a link
Clickbait is text or a thumbnail link that is designed to attract attention and entice users to follow that link and read, view, or listen to the linked piece of online content, typically being deceptive.