Despite its commercial challenges, the national carrier PIA remains the primary airline used for state-level medical emergencies and the transport of vaccines and relief goods during disasters. During the 2022 floods and the COVID-19 pandemic, PIA's role in the 'Health Logistics Chain' was critical for maintaining the supply of essential medical equipment and life-saving drugs.

Unlike the marble-heavy Mughal structures in the north, the Shah Jahan Mosque (1647) is built of red bricks and features heavy influence from Sindhi and Persian architecture. It is world-renowned for its 93 domes and exceptional acoustics, where a whisper at one end can be heard at the other.

Nawruz marks the Persian New Year and the beginning of spring, celebrated on March 21st. In Pakistan, it is primarily observed by the Parsi community and various Shia communities in Gilgit-Baltistan and urban centers. It was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2016.

Multani Blue Pottery, or Kashi-kari, is a traditional craft influenced by Persian and Central Asian art. The artisans use special clay and cobalt blue pigments to create intricate floral and calligraphic designs on vases, tiles, and utensils. Multan's architectural heritage, including its famous Sufi shrines, is heavily decorated with these blue tiles. In 2024-2025, efforts have been intensified to list this craft as a UNESCO Intangible Cultural Heritage to protect the small community of artisans who still practice the traditional hand-painting method.

Sachal Sarmast was an 18th-century Sufi poet from Sindh. He wrote poetry in seven languages (Sindhi, Seraiki, Persian, Urdu, Arabic, Balochi, and Punjabi), earning him the title 'Haft-Zaban Shair.' His poetry emphasized the concept of 'Wahdat-ul-Wajud' (Unity of Existence) and criticized religious intolerance. His shrine is in Daraza Sharif near Khairpur.

Mirza Asadullah Khan Ghalib is the most influential poet of the Urdu and Persian languages in the subcontinent. His poetry is celebrated for its intellectual depth, wit, and universal appeal. Although he lived during the final years of the Mughal Empire, Ghalib's style and linguistic innovations provided the foundation for modern Urdu poetry in Pakistan, where he remains a household name.

Hafeez Jalandhari wrote the lyrics for the National Anthem in 1952. The anthem is unique as it is composed almost entirely in Persian, with the exception of the word 'ka' (of). Jalandhari was a renowned poet who also authored the 'Shahnama-e-Islam,' a poetic record of Islamic history, and his contribution to national identity remains unparalleled in Pakistani literature.

Allama Muhammad Iqbal is the National Poet of Pakistan and is also known as 'Muffakir-e-Pakistan' (The Thinker of Pakistan) and 'Shair-e-Mashriq' (Poet of the East). He provided the ideological foundation for a separate Muslim state in the subcontinent through his Urdu and Persian poetry, awakening the Muslims to strive for self-determination and spiritual growth.

'Joyland,' directed by Saim Sadiq, made history as the first Pakistani film to be screened and awarded at the Cannes Film Festival. It explores themes of gender and social constraints in a traditional family in Lahore. The film's international recognition in 2022-2023 marked a significant milestone for independent Pakistani cinema.

Directed by Bilal Lashari and starring Fawad Khan and Hamza Ali Abbasi, 'The Legend of Maula Jatt' is a reboot of the 1979 cult classic. It broke all previous records for Pakistani cinema, earning over 300 crore PKR globally. Its success demonstrated the high technical and artistic potential of the modern Pakistani film industry (often called 'Revival of Cinema').